Friday, 20 July 2012
Journals research
Take an Art Deco building in the center of South Beach, add bright bursts of lemon and cerulean as well as campy details (oversize Cleopatra prints; a lobby sculpture of a giant polar bear holding a beach ball) to the 54 rooms, and you’ve got the first outpost of a new, gay-friendly hotel brand and already one of the city’s most talked-about properties. Sure, the design is exaggerated—the hotel’s gold-tiled Cha Cha Rooster bar channels King Midas—but it’s not all brazenly over-the-top. We found the daytime scene around the three pools subdued, and our 285-square-foot Cabana room was thankfully quiet.
If we were to choose one word to describe this 138-room property, which opened in 2011, it would be whimsical. There are butterfly-centric design touches throughout: purple winged clusters line the moody hallways, and the gastronomic restaurant Sur Mesure par Thierry Marx, designed by Patrick Jouin and Sanjit Manku and a T+L Design Award winner this year, feels like an ivory cocoon. Jewel-hued rooms, many with images by photographer Man Ray, start at more than 400 square feet—some of the most expansive in Paris. Though courtyard-view rooms are blissfully quiet, they lack the sense of place of street-facing suites (by far our preferred option), which look onto Rue St.-Honoré.
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